Alec Brownstein

I read about this a while ago, but in case you didn't catch it:

Alec Brownstein wanted to work for a top creative director. So what did he do? He bought the names of his favorite creative directors on Google AdWords to get a sponsored search at the top of each Google search, which would show up every time these directors Googled their own name. This is what he wrote:

Hey, [creative director's name]: Goooogling [sic] yourself is a lot of fun. Hiring me is fun, too

Underneath this blurb was a link to his website, Because he was the only one buying these names out from Google, it cost him only 10-15 cents per click (depending on the source you read). $6 later, he got 5 returned calls out of the 6 directors whose names he bought out, followed by job offers from two of the companies. He now works for one of them. Don't you wish you thought of this first?

(via Mashable)


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